The "Imperfect Launch" Strategy
Description
#030 Are you stuck in the "testing phase" of your candle business? Do you feel like you can't launch until you have the perfect logo, a $5,000 website, and custom packaging?
In this episode, we’re busting the myth of the "Perfect Launch." I’m sharing the story of how Garnet Beacon Candle Co. launched with a choppy, blocky Canva logo and still grew to over $550k/year in retail sales. Perfectionism is just procrastination in disguise, and it’s killing your momentum.
We cover how to let the market become your teacher and the exact "Minimum Viable Launch" checklist you need to start making money.
In this video, we discuss:
Why your logo and branding don't matter as much as you think (at first).
The danger of "Follow loops" on social media.
How to launch with a small scent collection (and why 10 scents was a mistake!).
The 6 Essentials you MUST have before launching.
The 6 Launch Essentials Checklist:
Safety: Candle testing must be locked in.
Legality: Business registration & Sales Tax setup.
Protection: Business Insurance (it pays for itself!).
Sales Channel: A working website (Shopify recommended).
Trust: A basic social media presence.
Retention: An email capture system (Klaviyo or Shopify Inbox).
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